A life-altering car accident left Katie Rodriguez Banister quadriplegic. In the 34 years since her accident, she has transformed her adversity into strength, becoming a speaker, author, and the founder of Access-4-All, advocating for a more accessible society. Through her work with Access-4-All, she’s consulted at many attractions, helping guide them to greater inclusivity.

The battle scars of trauma run deep, impacting daily life for those who suffer from conditions like Post Traumatic Stress Disorder (PTSD). In PGAV’s Voice of the Visitor 2024, 11% of visitors indicated they have an unseen disability, including conditions like PTSD.

Declining attendance, declining viewership, and fan feedback led Major League Baseball (MLB) to change the rules of the game. Clubs are more focused than ever on the stadium experience and making big changes to entice a new crop of fans. Let’s break down the results in this week’s Destinology!

Does a digit on a one to ten scale have the power to shape the future of your attraction? Welcome to Net Promoter Score (NPS). It’s simple on the surface, but the question, “Would you recommend this attraction to a friend?” can provide valuable insights into brand strength and visitor satisfaction. Jill Renner from H2R Market Research helps decode the mysteries of NPS in this week’s Destinology. 

As we venture into the year ahead, it's crucial to anticipate the shifting desires of visitors. VOV 2024 provides a vision of the upcoming trends, revealing the excitement of exploration and the need for attractions to adapt. Join us as we delve into the key findings, navigating through visitor intentions, spending priorities, motivations, and the challenges ahead.