Posts in Live Events
Laugh It Up

Making people laugh is the primary objective for many destinations, and for good reason. We cater to those looking for an escape from day-to-day dramas, and we help bring people together. We are encouraging you to punch up with the power of well-placed laughter.

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Guilty Pleasures or Messaging Masterpieces?

Today, from WWE to TikTok, guilty pleasures abound. As entertainment creators, we can glean much from these unique and/or emerging platforms. When we consider both the scope of entertainment that might fit that description and the ongoing popularity of these formats, it’s worth a pause to consider: they are doing something right. And if you look a bit deeper, there are lessons to be learned for those of us in the events and attractions business.

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Cry It Out

If every day was sunshine and roses, would you always love the sparkle and smells? Or would you grow to grimace at the color yellow and wish for a waft of skunk? Delicately crafting live experiences to touch the full range of human emotion—including the sad stuff—is a powerful tool.

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Live EventsGreg CraneComment
Drop The Rope

Many museum visitors are no longer satisfied standing behind the rope. Museums are responding with a veritable explosion of provocative ways to challenge and delight. Incorporating live experiences into your interpretation can invigorate the artist/guest connection.

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Live EventsTom OwenComment