In the neighborhood Fred Rogers created, everyone brought unique values and perspectives. That’s true for your neighborhood too, though the exact role your attraction plays in it will vary widely based on both the nature of your attraction and the character of your neighborhood.

In the neighborhood Fred Rogers created, everyone brought unique values and perspectives. That’s true for your neighborhood too, though the exact role your attraction plays in it will vary widely based on both the nature of your attraction and the character of your neighborhood.

Ultimately, every attraction will have a different economic impact on its community. But, if you’re willing to put on a city planner hat and consider the weights on each side of the “worth it” scale, there are multiple ways to add value and help ensure that mutual benefits are seen and appreciated by all.

We encourage you to consider your business’ role in placemaking, and what simple actions you could take to strengthen or expand your role in your neighborhood, city, or region. Chances are, your brand will benefit right along with the community you call home.

Successful attractions have taught us there is power in creating strong ties to the surrounding community and embodying the local personality. As the U.S. continues to recover from the impacts of COVID-19, competition for residents, workers, and visitors is becoming more and more intense. To gain a competitive advantage, cities, universities, workplaces, churches, and other place-based communities, must aspire to become places where people want to be.